A thought leader in brand and marketing strategy that identifies and underscores trade opportunities increases business competitiveness and profitable growth. Her 30 years experience at various multinational organisations includes: Coca-Cola (Southern Africa and Central, East and West Africa); Colgate-Palmolive; Safaricom (a Vodafone Partner); and East African Breweries (a Diageo Plc. subsidiary). Janice has held responsibility for P&L growth and brand/marketing strategy techniques that correlate both classical and digital marketing for over 40 brands and product lines across Eastern and Southern Africa.

Her strategic leadership for performance has built brands through good and turbulent times. In that vein, her passion lies in unlocking business growth by returning focus to the consumer and customer.

Janice is a graduate of Duquesne University, Pittsburgh, PA with a BSc in Business and Administration, Marketing and a member of the American Marketing Association, an organisation that leads an unparalleled discussion on marketing excellence based in Chicago, USA.

Janice is currently a Consulting Partner at Ignition Consortium an African led strategy to execution firm and member of the Institute of Directors, Kenya.