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Judges Profile

Adam Ashcroft

Adam Ashcroft

The Advantage Coach, UAE
Category: Inclusive Leader Award

Adam Ashcroft is a leading Dubai based business coach whose mission is to break down the complexity of life so that you can be at your best!

With over 20 years of global leadership experience developing and growing companies, and supporting executives Adam created “The 3Ps to Succeed”, “The 7 Steps for Success” and “The Advantage Success Playbooks”. He is now an author, motivational speaker and acclaimed leadership coach. Using his proprietary models Adam enables his clients to excel in personal success, as well as achieving high performance teams that have a positive impact on society.

With a passion for supporting and coaching senior executives, Adam helps identify clients passions & purpose whilst creating clear goals, through a strengths based approach, which enables them to achieve exceptional lives and careers.

Adam harnesses his diverse experience of starting (and selling), leading & running businesses by guiding clients through his accelerated growth program so that companies, leadership teams and executives can utilise his vast range of “Playbooks” to reach their full potential.

The Advantage Coach Playbooks are an accumulation of industry best practices that Adam has collated over the past 20 years whilst working with the world’s foremost companies. Combined with Adam’s passion, these Playbooks create the catalyst for our clients accelerated success.


Important time changes

  • South Africa – Entries extended to 16 June 2024
  • East and West Africa entries open until 31 July 2024