Lyritia Potgieter, CEO of the South African Business Council and owner of the startup FlowMinder, is a seasoned entrepreneur with a rich history of founding and owning multiple small businesses. With over two decades of corporate leadership experience, Lyritia has honed her skills in product development, talent cultivation, financial forecasting, and market expansion. Her innovative approach to business, coupled with a keen understanding of the importance of strategy and creativity, drives her commitment to shaping a more inclusive future. Additionally, as the CEO of the South African Business Council, Lyritia focuses on supporting businesses from Africa entering the UAE market.